The Anatomy of a Logo Design

Here’s what we’d like you to do: think of one of the most well-known brands in the world; one that you see or interact with regularly. Odds are that your thought process included a logo—a mark that represents a company in the simplest form. A logo can resonate with you and immediately connect you to a brand. Considering its amazing power, a brand’s logo is a valuable asset which many businesses may overlook or under value.
The construction of a logo can depend upon the type of logo design you are seeking, have or would like to refine. Following are a few things to consider when deciding if it’s time to design, redesign or refine your company’s logo. We’ll use examples of logos that Trillion has designed as well as other major brands and point out things that you may not have been aware of.
Did you ever wonder if you are losing opportunities for your business based on the quality of your logo design? You may be if your logo is not resonating with your audience or if it is not capturing the essence of your brand. The overall marketing importance of your logo design to your brand is unparalleled and plays a big role in the perception of your brand in its marketplace. If the connections between your logo, your brand and your customers are not seamless, you have a compelling reason to consider a redesign of the logo. Below are some attributes that call attention to the anatomy of a logo design.