PMC

Print Media Course

Print media is one of the oldest and basic forms of mass communication. It includes newspapers, weeklies, magazines, monthlies and other forms of printed journals. A basic understanding of the print media is essential in the study of mass communication. The contribution of print media in providing information and transfer of knowledge is remarkable. Even after the advent of electronic media, the print media has not lost its charm or relevance. Print media has the advantage of making a longer impact on the minds of the reader, with more in-depth reporting and analysis. Media Active will help you to become an expert in print media.

Importance of Print Media Course

Discover print production and prepress management, including how to choose paper stock, select fonts, and specify spot colors. In this Print Media Course, you'll learn printing from expert instructors from creating print layouts in Illustrator and InDesign to delivering your professional printing and prepress projects using digital presses, toner-based printers, and offset printing presses. Join Media Active on a journey that introduces the printing process and reveals the keys to designing a document that prints as well as it looks on screen. Discover how to better communicate with your printer; think about print as you're designing; choose the correct paper, inks, colors, and fonts for your project; and correctly lay out your documents in Adobe Photoshop, Illustrator, and InDesign. The exercise files include a beautiful and varied example document, Maker Quarterly, Fine Papers, that will help you understand how to create healthy files that print with no surprises. The course will help you and your printer produce a professionally finished print job, whether it's a business card, brochure, or multipage magazine, and catch print problems before they become catastrophes.

MODULE:

Concepts of Graphics and Illustrations

Communicating with your printer

Understanding types of printing: letterpress, sheet-fed, and more

Handling corrections and alterations

Attending press checks

Understanding how color space and paper stock affect printing

Finishing: folding, trimming, die cutting, and embossing

Working with fonts and graphics

Editing resolution and color in Photoshop

Laying out print pieces in Illustrator and Freehand

Preflighting designs

Generating PDFs

Submitting the job

Printing technology professionals need an understanding of printing press operation, graphics creation and design. Courses for this field include press operations, techniques and digital printing. Continue reading to learn more about what to expect from printing technology courses.